hitscript

The method

Real customers, quoted verbatim, with the link.

The research layer is the product. This page explains where it reads, what it refuses to read, and the rules that make an invented quote impossible.

threads in one real run
31
golden phrases per dossier
20
invented quotes, ever
0

Where the research reads

  • Reddit
  • Trustpilot
  • Quora
  • YouTube
  • TikTok
  • Facebook
  • gutefrage.net
  • Mumsnet
  • RealSelf
  • PubMed
  • and the wider web

Peer threads first, honest reviews second, then clinical studies on the actives and the ads already winning in the niche. Every quote verbatim, with its link.

This is what the research returns.

Real posts, real people, verbatim. The marked phrases are what the extractor kept, each with a quote ID and the link.

From real runs: under-eye device (23 Aug 2026) and r/SkincareAddiction (2 Sep 2026).

r/SkincareAddiction·7 commentsOpen on Reddit ↗

[Product Request] Dark Circles Under Eyes

I know nothing about skincare. I'm a 45m and am developing dark circles under my eyes. I've tried and tried to research causes and remedies and have read everything from they aren't fixable to reduce blood flow with caffeinated lotion. I'm fairly confident that it isn't blood pooling since pressure with my fingertips doesn't create a white pressure point, plus my Dad also has the same condition.

  • Q012failed solution
  • Q013objection
  • Q011vocabulary

The rules

  1. 01

    Peer-to-peer sources first

    People describing a problem to each other, with nothing to sell. Reddit, niche forums, Q&A sites, comment sections, gutefrage.net for German markets.

  2. 02

    Honest reviews in, seller-prompted reviews out

    Trustpilot is read, low ratings included. Amazon, comparison sites and affiliate blogs are skipped: their language is prompted by the seller and reads like marketing.

  3. 03

    Character for character

    A quote is copied, never paraphrased. Typos, lowercase i, lol and tbh stay. If the sentence is not literally on the page, it does not exist.

  4. 04

    Every URL resolves

    Sources are pages that were actually retrieved. Each quote gets a stable ID and a link that is verified before the dossier is written.

  5. 05

    Thin stays thin

    When a section lacks evidence it says so. Nothing is filled with plausible invention, and a run below the yield floor bills as partial.

  6. 06

    Native language, never translated

    German brands are researched in German sources, Spanish in Spanish. Complaint vocabulary is cultural; translating it produces copy that reads foreign.

What the dossier contains

Seventeen sections, written in the market's language, every claim cites a quote ID. The first eight, so you know what you are buying.

Run research on your product
  1. 01Source quality stratification
  2. 02Awareness-stage mapping
  3. 03Sophistication-stage mapping
  4. 04Mass desires (LF8 + Secondary 9)
  5. 05Persona deep-dive, one per dominant desire
  6. 06Unique mechanism of the problem, candidates
  7. 07Unique mechanism of the solution, paired
  8. 08Twenty golden phrases, character for character

Questions about the research

Which reviews do you read?
Trustpilot, for your product, your competitors and the category, because people write there to warn or to thank, not to earn a coupon. Amazon reviews are skipped: they are prompted by sellers and read like marketing.
How do you know a quote is real?
It is copied from a page the engine actually retrieved, checked character for character against that page, and its URL is verified before the dossier is written.
What happens in German or Spanish markets?
Sources are harvested in that language: gutefrage.net, native forums, native comment sections. Nothing is translated. If native sources are thin, English-market threads are added and labelled.
How much does a run read?
A full run reads up to fourteen queries across Reddit, forums, Q&A and competitor pages, with comments, keeps up to 140 verified quotes, then checks clinical studies on up to four actives and reads public breakdowns of the niche's winning ads.
My product is new and has no reviews. Does the research still work?
Yes. The research targets the problem and the category: the people describing the problem, the buyers of the closest existing products, the ingredient discussions, the studies. Your brand name is one query among fourteen.