The pipeline
From a product link to a shooting script.
Hitscript runs the research a creative strategist would run, then writes the way the best direct-response teams write. Here is the whole path.
- dossier sections
- 17
- desires, avatars, angles
- 5 × 5
- quality checks
- 13
Three steps. Click through them.
Everything in the panel is from a real run except the script, which is written as an example.
- Product page read
- Threads found31
- Quotes extracted84
- URLs verified84/84
- Dossier written
The path, step by step
- 01
Paste the product
A URL is enough. Brand, name, price, ingredients, claims and reviews are read from the page. No page yet? Describe the product instead.
- 02
Research runs in the background
Reddit threads, forums, Q&A sites and competitor pages, then studies on the product's actives and, in the background, the ads already winning in the niche. You watch every step and every count live.
- 03
Quotes are verified
Each quote is checked character for character against the page it came from and its URL is verified. Anything that fails is dropped, never kept.
- 04
The dossier is written
Seventeen sections: awareness, sophistication, mass desires, personas, mechanisms, objections, beliefs, competitors. Every claim cites a quote ID.
- 05
Pick avatar, desire, format
Five of everything, ranked by evidence. Choose the person, the desire, the format, the narrator mode, the hook style and the language.
- 06
Get the script, swap hooks, export
Three hooks, a beat table with shot direction, a quality gate with per-beat regeneration. Export to Markdown or Google Docs, or send it to production.
What you actually receive
Not a chat window. Files you can hand to a producer, a media buyer, or a client.
Research dossier
Seventeen sections in your market's language, every claim citing a quote ID with a link. Yours to keep and reuse.
Strategy screen
Five desires, five avatars, five angles per desire, each with a score and quote count. Avatars quote their own words.
Beat-table scripts
Three hooks, voiceover and shot direction per beat, captions for muted feeds, production notes kept separate.
Native ads
Long-form confessional or advertorial copy, primary text, five headlines, an image brief and twenty image concepts.
Exports
Markdown, Google Docs, plain text. Production notes stripped from client copies by default.
The threads behind every line
Under each script, the quotes it cites with their links. Read the sources yourself whenever you want.
Thirteen checks on every script
The specific ways direct response goes wrong, checked automatically and shown as fixable notes.
- Single desiremore than one mass desire is being sold
- Narrator consistencyvoice drifts between hook and CTA
- External villainany sentence blames the viewer
- Symptom groundingfewer than three symptoms traceable to dossier quotes
- Mechanism namedthe UMS is described but never given a name
- Friction presentVSL formats missing the friction beat
- On-camera rhythmthe creator is on camera in fewer than half the beats, or three B-roll beats run in a row
- Comparative proofa proof claim stated without a picturable comparison
- Hedgingregulated category with unhedged efficacy claims
- Four framesNEW / EASY / BIG / SAFE — report which are missing
- Hook spreadthe three hooks share one entry emotion
- Category deaththe script opens by naming a category the audience has dismissed
- Age fitslang or generational filler present; rhythm mismatched to the age band
- B-roll specificityany shot direction that is not concretely shootable
Who is talking
The avatar is who is watching. The narrator mode is who is speaking, held from hook to CTA.
- Confessionalsomeone with the problem, first person, past tense resolution
“I turn into someone I do not even recognize.”
- Educatorknowledgeable third party, second/third person
“Women lose iron every month, so they need the most absorbable form of it.”
- Founderthe brand's founder, first person origin story
“I am Shelby, and the answer to my own exhaustion was a food modern women stopped eating.”
- Calloutdirect address to a named segment, second person
“If you crave carbs like a maniac the week before your period, this is for you.”
- Anomalycurious observer posing a puzzle
“Why do founders taking twelve supplements a day crash harder than the interns who take none?”
Languages: English · Deutsch · Español · Français · Italiano · Português · Nederlands
Sixteen formats. Two tracks.
Video ends in a beat table. Native ends in long-form copy. Both continue into ten image concepts, rendered statics and an advertorial page. Same dossier.
- UGC testimonial30–45s
- UGC problem / solution30–45s
- UGC before / after30–45s
- UGC tutorial30–60s
- UGC unboxing20–40s
- UGC review45–60s
- UGC greenscreen20–40s
- UGC listicle45–75s
- UGC day in the life30–60s
- Spokesperson VSL90–120s
- Founder VSL90–150s
- Motion mechanism30–60s
- Static set
- Text native15–30s
- Native advertorial1200–1400 w
Questions about the process
- Research takes two to six minutes, strategy about a minute, a script twenty to forty seconds. Everything runs in the background; leave the page and come back.
- Describe it in a few sentences. Name, what it does, who it is for, price and any named proof. The research runs exactly the same way.
- Yes, any time. The previous dossier and its scripts stay. Most brands run once per product and generate dozens of scripts from it.
- It shows the failing check, the note, and the beats concerned. You regenerate that beat or swap hooks. Nothing blocks you from exporting.
How long does a run take?
What if my product has no page yet?
Can I run research again for the same product?
What does the quality gate do when a check fails?
Want it produced? 36 videos in 14 days.
Pick up to 12 scripts. We produce every one in three variants with AI creators, different hook and angle each, and deliver 36 finished vertical videos in 14 days, ready for Ads Manager.
See how it works- 36finished videos per batch
- 12scripts, three variants each
- 14days from sign-off to delivery