hitscript

Research-backed scripts for video and native ads

Ad scripts written from what your customers actually said.

Paste a product URL. Hitscript reads Reddit, forums, honest reviews, clinical studies and the ads already winning in your niche, ranks who to talk to and what to say, and writes the script. Every line links to its source.

No product page yet? Describe the product instead.

  • One research run and one script free
  • No invented quotes, ever
  • 7 languages
app.hitscript / new

Paste a product URL, or describe the product.

https://
Run researchbrand, product and price are extracted for you
Brand
Product
Price

Where the research reads

  • Reddit
  • Trustpilot
  • Quora
  • YouTube
  • TikTok
  • Facebook
  • gutefrage.net
  • Mumsnet
  • RealSelf
  • PubMed
  • and the wider web

Peer threads first, honest reviews second, then clinical studies on the actives and the ads already winning in the niche. Every quote verbatim, with its link.

This is what the research returns.

Real posts, real people, verbatim. The marked phrases are what the extractor kept, each with a quote ID and the link.

From real runs: under-eye device (23 Aug 2026) and r/SkincareAddiction (2 Sep 2026).

r/SkincareAddiction·7 commentsOpen on Reddit ↗

[Product Request] Dark Circles Under Eyes

I know nothing about skincare. I'm a 45m and am developing dark circles under my eyes. I've tried and tried to research causes and remedies and have read everything from they aren't fixable to reduce blood flow with caffeinated lotion. I'm fairly confident that it isn't blood pooling since pressure with my fingertips doesn't create a white pressure point, plus my Dad also has the same condition.

  • Q012failed solution
  • Q013objection
  • Q011vocabulary

Six layers of research. Two nobody else runs.

The research targets the problem your product solves and the category it sits in, not just your brand name. That is why it works on day one for a product nobody has reviewed yet.

Peer threads
People describing the problem to each other with nothing to sell: Reddit, niche forums, Q&A sites, comment sections, gutefrage.net for German markets. What they tried, what failed, what they would recommend.
Pain language, failed solutions, golden phrases
Honest reviews
Trustpilot reviews of your product, your competitors and the category, low ratings included. Amazon stays out: those reviews are prompted by sellers and read like it.
Objections, purchase triggers, disappointments
Clinical studies
For each active ingredient, material or technology, the engine opens PubMed, journals and reviews and keeps only the findings the page states, with citation, population and effect size.
Proof beats, the study angle, claims you can substantiate
Winning ads
Public breakdowns of the ads already winning in your niche: hook lines, structures, why they work. The mechanics inform every script. Lines are never copied.
Formats and hook patterns the market already responds to
Competitor pages
The named competitors' own landing pages, read for mechanism depth, offer and proof so the script can position against them.
Gaps competitors leave open
The wider web
Everything the plan calls for beyond the named sites: forums the model finds for the category, comment sections, native-language habitats for non-English markets.
Whatever the category talks about

New product, no reviews yet? The research runs on the problem and the category: the people describing the problem, the buyers of the closest existing products, the ingredient discussions and the studies. Your brand name is one query among fourteen.

Three steps. Click through them.

Everything in the panel is from a real run except the script, which is written as an example.

Sixteen formats. Two tracks.

Video ends in a beat table. Native ends in long-form copy. Both continue into ten image concepts, rendered statics and an advertorial page. Same dossier.

UGC
  • UGC testimonial30–45s
  • UGC problem / solution30–45s
  • UGC before / after30–45s
  • UGC tutorial30–60s
  • UGC unboxing20–40s
  • UGC review45–60s
  • UGC greenscreen20–40s
  • UGC listicle45–75s
  • UGC day in the life30–60s
Long form
  • Spokesperson VSL90–120s
  • Founder VSL90–150s
No talent
  • Motion mechanism30–60s
  • Static set
  • Text native15–30s
Native
  • Native advertorial1200–1400 w

After the script: the static, the page, the check.

One dossier feeds everything. Every output cites the same quotes, keeps the same claims and sells the same angle.

Statics, rendered with your product photo

Ten concepts per script, each modelled on a static that is already winning in your niche. Render any of them in one click. The model gets your real product photo as reference, so the label, the colours and the packaging are yours.

  • Edit the prompt before rendering, or let it run as written
  • Fix details afterwards with the pencil: a word on the image, a colour, an object. Everything else stays.
  • Every version stays in the history. Render 3 credits, edit 2 credits.

Advertorials that ran on paid traffic, rebuilt for your brand

Twelve page structures from brands that spent real media budget on them: listicles, problem pages, editorials, founder stories. Pick one under a finished script, Hitscript rebuilds it from your research for this avatar and this angle.

  • Every claim, quote and number comes from your dossier
  • Self-contained HTML for a Shopify page: paste, save, run traffic
  • Live preview on desktop and phone. 40 credits per page.

Check my ad

Paste any ad, landing page or email you already run, or upload the video or static itself. Hitscript watches it, reads it against what your buyers actually said, scores it, names what to keep and rewrites what fails. From 5 credits.

Brand memory

Voice, offers, words you never use, proof you own, ads that already won. Saved once per brand, read by every script, page and static from then on.

Where Hitscript sits.

Against the tools that write from a product description, and against the person you would otherwise hire.

HitscriptGeneric AI copy toolFreelance strategist
Reads real customer language from Reddit, forums and competitor pages, plus studies on the actives and the ads already winning in the niche
Every claim links to a verbatim quote and a source URL
Applies a named direct-response framework (awareness, sophistication, mechanism)
Five avatars and angles ranked by evidence, not by opinion
Forty scripts a month without a calendar
Quality gate on every script, hook swap in one click
Statics rendered with your real product photo, editable, with version history
Advertorial pages from proven templates, delivered as Shopify code
CostFrom $49 / month$19–$99 / month$3,000–$8,000 / month

How many scripts your account actually needs.

Roughly one in twenty creatives wins, so finding one is a volume game. Testing accounts ship about one new creative per $600 of monthly Meta spend, more when they test several creators at once. Move the slider.

Motion 2026 Creative Benchmarks · 578,750 creatives across 6,015 accounts

Creatives / month
33
Expected winners at 5%
1.7
Credits / month
940
Plan that covers it
Pro
$99/mo · 900 credits

Hit rate and volume are directional benchmarks across 6,015 accounts.

Pay for what you make.

Plans grant credits every month. Research, scripts, statics and pages each cost a fixed number of credits. Annual plans get the whole year up front. Top up any time.

Free

$0

45 credits, once. No card.

  • Lite research on one product
  • Five avatars and angles, two open
  • One script, all exports
Start free

Solo

Most picked
$49/ mo

400 credits every month

  • Up to 5 research runs
  • Up to 26 scripts
  • Up to 80 hook swaps
  • 3 brands, unlimited products
  • 1 seat
Start Solo

Pro

$99/ mo

900 credits every month

  • Up to 12 research runs
  • Up to 60 scripts
  • Up to 180 hook swaps
  • Unlimited brands and products
  • 3 seats
Start Pro

Running more brands, seats or volume than Pro covers?

Agencies and in-house teams get a custom plan: pooled credits across clients, more seats, priority queue, onboarding on a call and a direct line. Tell us what you run, we reply with an offer within one business day.

Questions before you start

Is the research really from the live web?
Yes. Every run searches Reddit, forums, Q&A sites and competitor pages at run time. Every quote is verified against the page it came from and its URL is checked. Nothing comes from the model's memory.
What do I get for free?
One lite research run on one product, the strategy screen with five avatars and angles (two open, three locked), and one full script with all exports. No card.
Which languages work?
English and German are first-class with their own source ladders. Spanish, French, Italian, Portuguese and Dutch run through the same pipeline in their own language. When native sources are thin, English-market threads are added and labelled as such.
Can I edit the scripts?
You export to Markdown or Google Docs and edit where you already work. Hook swaps and per-beat regeneration cover the common changes without an editor.
Do you invent quotes when the research is thin?
Never. A thin section says so, and a run below the yield floor bills as partial. An invented quote would destroy the only reason to use the product.
Can I have my scripts produced?
Yes. Every script has a production button: pick up to 12 scripts, we produce each in three variants with AI creators and deliver 36 finished videos in 14 days, briefed from the avatar and angle you already chose.
My product is new and has no reviews yet. Does the research still work?
Yes. The research is about the problem and the category, not your brand. It reads the people describing the problem, the buyers of the closest existing products, the ingredient discussions and the studies. Your brand name is one query among fourteen, so a product nobody has reviewed yet gets the same dossier.
Can I render and edit the statics here?
Yes. Each concept renders in one click with your product photo as reference. Afterwards the pencil applies small changes: fix a word on the image, change a colour, remove an object. Every version stays in a history strip and any of them can be made current again. Rendering costs 3 credits, an edit 2.
How do the advertorial pages work?
Under every finished script or native ad you pick one of twelve page structures that ran on paid traffic. Hitscript writes the page for your product, avatar and angle from the dossier, renders the hero and section images with your product photo as reference, builds it as self-contained HTML and shows a live preview. You copy the code into a Shopify page or download it. 40 credits per page, images included.

Want it produced? 36 videos in 14 days.

Pick up to 12 scripts. We produce every one in three variants with AI creators, different hook and angle each, and deliver 36 finished vertical videos in 14 days, ready for Ads Manager.

See how it works
  • 36
    finished videos per batch
  • 12
    scripts, three variants each
  • 14
    days from sign-off to delivery